STEREOTYPIC IMAGES OF "OLDER PEOPLE" IN THE MASS CONSCIOUSNESS
Psychological Institute of RAE, Moscow
The diff erences in setting the age boundaries between the youth and ripeness, and between the ripeness and old age are studied. The diff erences in perception of the image of "older persons" in big social-demographic groups are analyzed.
Keywords: age boundaries, age stereotypes, ageism, perception of an "old person".